Irving, Texas - September 27, 2016 - NEC Corporation of America (NEC), a leading
technology integrator of advanced IT, networking, communications, and multimodal biometric solutions, today announced that it will show
two cloud-based Internet of Things (IoT) solutions at the Microsoft Ignite Conference (Booth #140) which will be held in Atlanta from
September 26-29. Both solutions make optimal use of Microsoft Azure services to deliver value to business customers.
Video Analytics for Retail provides retail establishments with actionable insights in real time. The solution uses NEC's award-winning
biometric technology to identify customer age and gender. This valuable information on shopper demographics allows retailers to customize
digital signage, provide special offers, refine store layout, and understand shopper in-store behavior. Deeper understanding of retail
customers leads to enhanced operations and an improved bottom line.
Intelligent Transportation Cloud helps cities' transportation agencies provide better transit services for passengers by utilizing the
power of big data and modern transit management tools. The solution can be deployed as an overlay to existing Fleet Management
Infrastructure and amalgamates existing data (e.g. GTFS: General Transit Feed Specification) to provide agencies with performance
management KPIs and drive service improvement. For passengers, information feeds such as Expected Time of Arrival (ETA) improve
satisfaction and enable better scheduling. Today, leading transport operators in Asia Pacific are leveraging NEC's Transport Engines to
improve operational efficiency and commuter experience for their bus services.
Both solutions use cloud-based Azure services, such as Azure IoT Suite and Power BI. In addition, Intelligent Transportation Cloud uses
Linux virtual machines running on Azure Infrastructure as a Service (IaaS). Utilizing Azure services provides a cost effective
infrastructure and enables customers to scale the solutions quickly to meet demand. The ability to run both Microsoft and Open Source
technologies on Azure further eases implementation concerns and speeds deployment.
"NEC has always looked to expand our collaboration with Microsoft to encompass new solutions such as the Intelligent Transportation
Cloud. We are excited to be working with Microsoft on innovative solutions available to global customers through the broad reach of
Azure services. We value the ability to easily expand the scope of our solutions by adding additional Microsoft cloud services, such
as Office 365 and Dynamics 365, as demanded by customer requirements. While we are focused on retail and transportation solutions at
Ignite, our offerings are applicable across many industries including public safety, hospitality, and manufacturing," said Hiroyumi
Inoue, vice president Global Platform Solution Center, NEC Corporation of America.
"NEC continues to demonstrate innovative solutions built on Microsoft Azure. Following success at Hannover Messe and the Microsoft
Global Account Summit, Microsoft is pleased that NEC is showing the value of Microsoft Azure at Ignite with industry solutions for
retail and transportation. Ignite provides an excellent opportunity for our large enterprise customers to leverage leading technologies
from both companies," said Caglayan Arkan, general manager, Worldwide Manufacturing and Resources, Microsoft Corp.
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About NEC Corporation of America
NEC Corporation of America (NEC) is a leading technology integrator providing solutions that improve the way people work and communicate.
NEC delivers integrated Solutions for Society that are aligned with our customers' priorities to create new value for people, businesses
and society, with a special focus on safety, security and efficiency. We deliver one of the industry's strongest and most innovative
portfolios of communications, analytics, security, biometrics and technology solutions that unleash customers' productivity potential.
Through these solutions, NEC combines its best-in-class solutions and technology, and leverages a robust partner ecosystem to solve
today's most complex business problems. NEC Corporation of America is a wholly-owned subsidiary of NEC Corporation, a global technology
leader with a presence in 160 countries and $25 billion in revenues. For more information, please visit www.necam.com.
© 2016 NEC Corporation of America. NEC is a registered trademark of NEC Corporation. All Rights Reserved.
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